This course teaches you how to prepare to advertise your content on Instagram. This lesson will prepare you to create ads on Instagram.

Prepare to advertise on Instagram

This lesson teaches you how to prepare a plan for your business to advertise on Instagram. This lesson will prepare you to create a plan to advertise on Instagram.

• How to prepare to advertise on Instagram
  • Establish your presence
  • Determine your goal
  • Decide who you want to reach
  • Choose your right content

Promote your content on Instagram

Learn about how to create an on Instagram. This lesson prepares you to create an ad from your content on Instagram.

• How to advertise on Instagram

• How to turn your content into ads

• How to customise your ads

• How to select a goal for your ads

  • More profile visits
  • More website visits
  • More messages

• How to select your audience for your ads

• How to select your budget and duration

• How to submit and view your promotions

• How to make your ads more effective

Improve your Instagram ads

This lesson teaches you how to make your Instagram ads stand out. This lesson prepares you to identify ways to improve your ads on Instagram.

• How to improve your strategy

  • Experiment with different audiences.
  • Learn what types of content resonate with your audience most.
  • Test different destinations.

• How to improve your visuals

  • Make sure that your images are consistent with your brand.
  • Choose images with a concept.
  • Make sure that your images are high quality.
  • Ensure that your videos fit the requirements.

• How to explore how other businesses connect

  • How to use multiple scenes.
  • Test mobile shots depending on your business goals.
  • Pair text with a focal point.
  • Encourage your viewers to take a specific action.