Course Overview: How to Engage Your Audience on Facebook and Instagram

This course prepares you to produce and share creative content to establish your presence on Facebook and Instagram.

Use Creative Formats to Share Content on Facebook and Instagram

This lesson prepares you to share your creative content on Facebook and Instagram in various formats.

• Engage your audience

• Different ways to share photos and videos

  • Feed posts
  • Facebook and Instagram Stories
  • Instagram Reels
  • Facebook and Instagram Live

• Formats for long-form content

  • Facebook Watch
  • Videos on Instagram

• Create content that brings people into your process

  • Instagram and Facebook features

Create Meaningful Events with Facebook and Instagram Live

This lesson prepares you to engage your audience with real-time video on Facebook and Instagram Live.

• Share live video on Facebook and Instagram

• How to go live from Facebook with your phone

  • Step by step instructions

• How to go live from Instagram

  • Step by step instructions

• Ideas and considerations for Live broadcasts

  • Host a Q&A
  • Livestream an event
  • Make an announcement
  • Host Rooms with other creators
  • Host a fundraiser

• Use Live Producer

  • Schedule a live stream
  • Moderate comments
  • Trim and clip previous live broadcasts

Share Content With Facebook and Instagram Stories

This lesson prepares you to share creative content with Facebook and Instagram Stories.

• Facebook and Instagram Stories

  • Show moments from your day.
  • Feature your latest project or product.
  • Tell your story.
  • Share or ask for feedback.
  • Create tutorials.
  • Showcase other creators and brands.

• How to share a story from your Facebook Page

  • Step by step instructions

• How to share a story from your Instagram account

  • Step by step instructions

• Creative tips for stories

  • Add text to your story
  • Add stickers to your story
  • Mention people in your story
  • Add music to your story
  • Highlight lyrics in your story

Be Creative with Instagram Reels

This lesson prepares you to use tools to create and edit Reels on Instagram.

• Entertain your audience with Reels

  • Instagram Reels

• How to make a Reel

  • Step by step instructions

• Creative tips for Reels

  • Audio
  • Timer and countdown
  • Align
  • AR effects
  • Remix